Traditional marketing encompasses marketing methods that are not dependent on the internet; digital marketing is a marketing tactic that involves the use of the internet. The only key difference between traditional marketing and digital marketing is that of the internet. In both of these methods, the intent is still the same; to attract your target audience towards your brand.
Traditional marketing can be undertaken through various offline channels that are not dependent on the internet for their functioning. For example, putting up TV advertisements or distributing pamphlets. Traditional marketing methods are, very rapidly, becoming a thing of the past. As the world has evolved, so has marketing.
With a current worldwide estimated population of 7.8 billion, approximately 4.93 billion people have access to and use the internet frequently. That means that 63.2% of the world population uses the internet. So, if the maximum (or in most cases, all) of your target audience is on the internet, it only makes sense to advertise on the internet.
But the usage of the internet cannot be the only point of difference between traditional marketing and digital marketing right? Absolutely right
There are a lot of differences when it comes to a comparison between these two methods and in most cases, digital marketing has an upper hand –
Needless to say, digital marketing is the future of marketing and no business can grow today without using digital marketing tools. However, the competition is fierce and you need the best players in your bag. You can depend on My Social Media Marketing to meet all your digital marketing needs. We are a bunch of super enthusiastic people who possess knowledge of how the digital world works and are here to navigate you through it so that you can only focus on harnessing your brand.
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